How's the Market?
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It's good!
It's a good market to be a Seller.
It's a fine market to be a Buyer, if you can afford Santa Barbara.
38% of this year's sales have been all cash.
There is inventory. Prices are higher than they used to be. Interest rates are in the 6's.
If you want to buy or sell Santa Barbara, define your needs and parameters, and let's go to work.
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Inventory is up: 21% YTD
Sales are up: 11% YTD
Median sales price is up: 6% YTD
Price changes are up: 60%+
Days on market for active inventory is up: 22%
Interest rates are in the low 6's
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The overarching theme of 2025 is don't be overpriced.
Is everything selling? No. Is it a Buyer's market? Not necessesarily.
Is it a Seller's market? If priced right, yes. Are there deals? Relatively, yes. Can Buyers negotiate? Sometimes. Does everything sell at the right price? Yes.
Only 15% of November's sales sold over the list price.
Some properties are selling quickly with multiple offers; some are selling quickly with a single offer; and some are receiving no offers.
Buyers at all price points are deliberately looking for value and selectively choosing properties and prices.
Residential real estate is about feelings. People buy homes based on how the home makes them feel. Price generates a feeling. If buyers and agents don't feel there is sufficient value in the price of a property, they either ignore the property or they attempt to negotiate a better price.
Overpriced properties take longer to sell and generally sell for less than they could have had they been priced properly in the beginning.
Business Wire recently reported,
"...the typical home is now taking 48 days to sell, the slowest October pace since 2019. Buyers have gotten cautious and picky, and they’re waiting for a deal that feels right."
57% of the homes sold in 2025 through October had at least one price cut, according to the National Association of Realtors (NAR). That indicates a significant number of sellers are entering the market with unrealistic expectations.
Between 2020 and 2024, that share was closer to 47%.
It's happening here too... Appropriately priced homes are selling quickly. Some properties are selling with multiple offers within days of coming to market or even a single offer, while others languish on the market for months...
Overpriced homes take longer to sell. The theme across the country is we have more inventory and a lot of it is overpriced. You don't want to be overpriced.
THE LUXURY MARKET
(primarily Montecito)
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- Homes priced over $8M -
We are seeing similar overall trends - more inventory this year, more sales this year, Overpriced properties are sitting. Median price is up, but days on market are much longer, and the resulting selling price is typically below the listed price, sometimes well-below.
The ultra high-end has been very busy this year. There have been ten sales over $20M just since June of this year. That's a record!
30% of 2025 luxury sales happened off market. In 2024 the number was 36% of luxury sales happened off market.
Total luxury property sales are up. We may surpass the 2019 number of sales. In the luxury market all cash transactions have been 50-77% of monthly sales this year in all but two months; those two months were 41% and 46%.
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